Where do I put the JSON-LD script tag?

Paste it into the head or body of the page it describes. The output is a complete script element, so nothing else needs wrapping. Organization and WebSite markup usually belongs on the home page, while Article and FAQPage describe one specific page.

Why is a field missing from my JSON-LD?

Empty fields are dropped, and a URL, logo or image that is not a public http or https address is omitted and flagged under the field. WebSite needs both a name and a valid URL, and Organization needs a name, before anything is produced.

Can I add several questions to an FAQPage?

Yes. Press + Add question for each pair; once there are two or more, each pair gets a cross button to remove it. Only pairs with both a question and an answer are written, and half-filled ones are flagged as incomplete.

Does schema markup guarantee rich results?

No. Markup describes your content to search engines, but whether any enhanced result appears is their decision under their own guidelines. Adding it is not a promise of a different listing.

Is the text I enter sent to a server?

No. The JSON-LD is assembled in your browser while you type. Downloading the file is the one action that asks guests to sign in or create a free account first.

Schema Markup Generator

Popular

Generate JSON-LD structured data for multiple schema types.

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About Schema Markup Generator

Structured data describes what a page is about in a form machines can read, and JSON-LD lets you add it without touching the visible HTML. Choose one of four types with the buttons at the top: Organization, WebSite, Article or FAQPage. Each type shows only its own fields, and the tool prints a script tag with the schema.org context and the values you gave. Blank fields are dropped, and URL fields are checked before they reach the markup.

Features

Four types: Organization, WebSite, Article and FAQPage
Each type shows only the fields it uses
Output is a ready-to-paste application/ld+json script tag
Invalid URLs are flagged and left out of the markup
Escapes closing script sequences so a value cannot end the tag early

Limitations

Only those four types exist here. Product, LocalBusiness, BreadcrumbList and other types are not supported.
The Article type has headline, author, date published, URL and image only; use the Article schema generator for description, publisher and date modified.
The tool builds markup but does not validate it against any search engine's requirements, and no markup can promise a rich result.
Downloading schema.html needs a free account; copying the script tag does not.

How it works

Choose a schema type with the buttons at the top: Organization, WebSite, Article or FAQPage.
Fill in the required fields, marked with an asterisk, and any optional ones you want.
For FAQPage, add each question and answer pair with + Add question; a pair missing one half is left out.
Check the generated JSON-LD in the output box.
Copy the script tag into the page, or download it as schema.html.

Example input

Organization name: "Auro Tools"
URL: https://aurotools.com
Logo: https://aurotools.com/logo.png

Frequently asked questions

: Paste it into the head or body of the page it describes. The output is a complete script element, so nothing else needs wrapping. Organization and WebSite markup usually belongs on the home page, while Article and FAQPage describe one specific page.
: Empty fields are dropped, and a URL, logo or image that is not a public http or https address is omitted and flagged under the field. WebSite needs both a name and a valid URL, and Organization needs a name, before anything is produced.
: Yes. Press + Add question for each pair; once there are two or more, each pair gets a cross button to remove it. Only pairs with both a question and an answer are written, and half-filled ones are flagged as incomplete.
: No. Markup describes your content to search engines, but whether any enhanced result appears is their decision under their own guidelines. Adding it is not a promise of a different listing.
: No. The JSON-LD is assembled in your browser while you type. Downloading the file is the one action that asks guests to sign in or create a free account first.

Related guides

Schema Generator vs. FAQ Schema GeneratorOne tool covering four schema types vs. a dedicated page for just one of them.